A Framework for International Growth

In a continuation from our previous article covering “Factors to consider before going global” we have prepared a framework to help guide companies when expanding to new markets around the world.

The framework for international growth covers many case studies and observations of helping more than 100 startups to expand successfully around Asia Pacific.

While the framework is not applicable to all verticals and business models, we have done our best to provide value to all readers.

For simplicity sake, we have broken down the process into seven steps, all of them listed below:

  1. Research and build market hypothesis - Define / Refine your market and target audience key hypothesis
  2. Validation - Test key assumptions by outsourcing business development efforts on the ground
  3. Double down - Assign remote growth team to support the efforts on the ground
  4. Market-product fit - Hire first people on the ground
  5. Compliance - Company formation and securing licenses
  6. Build a team - Focus on recruiting great talent and secure an office space
  7. Repeat - Add the learnings to your playbook and focus on the next market

We hope that our framework will give you an idea of what it takes to expand overseas, especially in the context of Asia Pacific. We have compiled a list of best practices and strategies to serve you as your go-to-platform when your business is ready to embark on global expansion.

International markets open up a lot of opportunities for growth of revenues, diverse talent, and innovation, subscribe to our newsletter to receive each post from our framework for international expansion. If you are interested in learning how to put these frameworks into action on a detailed level, consider contacting our team at Greenhouse here.

------------------------------------------------------------

This article was developed as a part of a series of articles on the topic of how startups expand globally. The series will roughly go in this order:

*1: Factors to consider before going global
*2: International expansion strategy framework
*3: Research and build market hypothesis: Define / Refine your market and target audience key hypothesis
*4: Validation: Test key assumptions by outsourcing business development efforts on the ground
*5: Double down: Consider setting up a foreign representative office
*6: Market-product fit: Hire first people on the ground
*7: Global trade compliance: Company formation and licenses
*8: Global recruitment strategy: Focus on recruiting great talent, then secure an office space
*9: Repeat: Add all learnings to your playbook and focus on the next market
*10: Where do companies go wrong when expanding to Asia? Tips on how to avoid international expansion failures.

Subscribe to our newsletter to receive each post. If you are interested in learning how to put these frameworks into action on a detailed level, consider contacting our team at Greenhouse here.

Share this article: Link copied to clipboard!