Viktor

Viktor

Hey there, I am the COO at Greenhouse. I like to write on topics like startups, entrepreneurship, technology, winning fast-growth markets, and doing business in the Asia Pacific 🌏

Engineering as marketing: How to grow your B2B company

I have always been excited about unconventional marketing channels that have the potential to bring a lot of traction while facing little or no competition. One such channel is engineering-as-marketing. What is engineering as marketing?About 5 years ago, I read “Traction: A Startup Guide to Getting Customers”. The book
- 7 min read

Market Intelligence Case Study with BigBang Angels

A case study on BigBang Angels's (BBA) latest outbound market intelligence program for South Korean startups planning to expand to Southeast Asia. Greenhouse helped BBA's portfolio to test a variety of markets while connecting them with potential clients.
- 4 min read
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