Viktor

Hey there, I am the COO at Greenhouse. I like to write on topics like startups, entrepreneurship, technology, winning fast-growth markets, and doing business in the Asia Pacific 🌏

9 Common Global Business Expansion Strategies

By now we have helped more than 150 startups expand into and across the Asia Pacific Region. In turn, we have observed all kinds of global business expansion strategies with different degrees of success. Expanding your business internationally in 2021 can be quite chaotic and intimidating, but there are ways

July 07, 2021 - 7 min read

Starting a Startup #3: Why is Market Size Important to a Business

In continuation of the last article, I am writing a series of articles to describe what steps I would take to build a startup in 2021. In this last article of the series, I will be touching on the importance of knowing your total addressable market size especially when it

July 06, 2021 - 12 min read

Starting a Startup #2: No-Code Platforms for Startups

In continuation of the last article, I am writing a series of articles to describe what steps an entrepreneur would take to build a startup in 2021. In this article, I will be sharing some no-code platforms and tools for your startup to automate and run more efficiently. The series

July 05, 2021 - 8 min read

Starting a Startup #1: 7 Steps to Start a Startup

Lately, several of my close friends have decided to start a new business. In turn, I have been helping them figure out their product and go-to-market strategies. That made me document my learnings on how to start a new startup company or small business, irrespective of the vertical and industry.

July 05, 2021 - 11 min read

Engineering as marketing: How to grow your B2B company

I have always been excited about unconventional marketing channels that have the potential to bring a lot of traction while facing little or no competition. One such channel is engineering-as-marketing. What is engineering as marketing?About 5 years ago, I read “Traction: A Startup Guide to Getting Customers”. The book

January 27, 2021 - 7 min read

Market Intelligence Case Study with BigBang Angels

A case study on BigBang Angels's (BBA) latest outbound market intelligence program for South Korean startups planning to expand to Southeast Asia. Greenhouse helped BBA's portfolio to test a variety of markets while connecting them with potential clients.

January 04, 2021 - 4 min read