Expansion strategies

tactics, strategies for expansion

Engineering as marketing: How to grow your B2B company

I have always been excited about unconventional marketing channels that have the potential to bring a lot of traction while facing little or no competition. One such channel is engineering-as-marketing. What is engineering as marketing?About 5 years ago, I read “Traction: A Startup Guide to Getting Customers”. The book

Hong Kong & China: The Greater Bay Area White Paper

Our partners at Whub have teamed up with the key players of the startup scene in Hong Kong and China to create the ultimate Greater Bay Area - White Paper. The whitepaper covers the following topics: What exactly is the Greater Bay Area?What makes it so much greater?Who

Your Complete Guide to Doing Business in Thailand 2020

Doing business in Thailand has never been easier. According to the World Bank, Thailand is one of the great development success stories. Moreover, Thailand has moved up six places to 21st out of 190 countries in the World Bank’s ease of doing business rankings 2020. While economic growth is

Opportunities in APAC's Largest Economies: India, China and Indonesia

In this webinar session, Greenhouse.co invites Miguel Latorre, Nicholas Au, and Vishnu Krisna to talk about the opportunities of businesses in the three largest markets in the APAC (India, China, and Indonesia). This session will cover a few important talking points on; COVID-19 Implications on business opportunities, government support

Expanding to Southeast Asia: Understanding Opportunities and Obstacles

Businesses expanding to Southeast Asia have various reasons to do so. Startups, scale-ups, and enterprise companies alike expand their horizons to harness the benefits that come with international growth. To name a few: customer base growth, greater scale and efficiency development, talent access, portfolio diversification, and also mergers & acquisitions.

Marketplace 101: how to kickstart a marketplace?

Running a B2B marketplace, I have been thinking of writing my thoughts on what it takes to kickstart a marketplace model for a while. Last week I had a conversation on the topic with a friend who is considering starting one, hence the inspiration behind today’s essay. Marketplaces are

Complete Guide to Manufacturing in India: Investment Opportunities and Challenges

Manufacturing in India is the country’s biggest private sector player, more so since the recent trade-related differences between China and the USA have encouraged international companies to expand their manufacturing supply chains in markets other than China. Although India is primarily regarded as the hub for outsourcing software development,
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