Startups and growth

startup specific content - being our core target market

Engineering as marketing: How to grow your B2B company

I have always been excited about unconventional marketing channels that have the potential to bring a lot of traction while facing little or no competition. One such channel is engineering-as-marketing. What is engineering as marketing?About 5 years ago, I read “Traction: A Startup Guide to Getting Customers”. The book

Hong Kong Startup Ecosystem Report

Our partners at Whub have teamed up with the key players of the startup scene in Hong Kong to create the ultimate Hong Kong Startup Ecosystem Toolbox. The Hong Kong startup report covers: Why choose Hong Kong to startupExponential growth with 3,700+ startupsGrowing, diverse ecosystem (you would be surprised)

Why You Need to Add B2B Podcasts to Your Content Strategy

Podcast marketing has always been fascinating to me, so I decided to share my learnings of launching and growing a B2B podcast as an acquisition channel. B2B Podcast Marketing in 2021Similar to newsletters, people like to speak of podcast fatigue as there are so many podcasts nowadays. Yet, I still

Scaling your Go-To-Market

Earlier this year, Caroline Clark released a great 43 slides playbook on go-to-market strategy titled “Getting to Nirvana, on how to scale your go-to-market.” Caroline worked at Atlassian as one of the first go-to-market hires for their Jira Service Desk product. Basically, the playbook consolidates her learnings and views on

Future of Work: In Pursuit of Reskilling and Upskilling in India | Octagona

The COVID-19 pandemic has influenced the global movement towards the future of work. As a result, millions of workers worldwide are losing employment. Hence, with the changing demand for skills, what should be done to bridge the gap in India going forward? According to the International Labour Organization (ILO), global

Marketplace 101: how to kickstart a marketplace?

Running a B2B marketplace, I have been thinking of writing my thoughts on what it takes to kickstart a marketplace model for a while. Last week I had a conversation on the topic with a friend who is considering starting one, hence the inspiration behind today’s essay. Marketplaces are

Building A Compelling Deck For Fundraising In Southeast Asia 🌏 💰

This month I am helping 10 startups improve their pitch decks as they get ready to hit the fundraising roadshow. All companies have fundraised in the past a seed round in their home markets (Netherlands, Russia, and South Korea) and now want to start fundraising in Southeast Asia, as getting

Managing Your Pivot Like a Pro

“The most important one was the moment I realize what’s going on and that we need to wait to go full speed with this pivot was to cut one time, really deep. The last thing that you want is to cut again and again and again, and fire people,
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