As we have transitioned to working remotely, I have been reflecting on how we can be more effective given the new reality, and turn that into an advantage. While some companies have done exceptionally well when working remotely, most do not have an effective system to address the sudden changes

Why does digital innovation matter?In today’s ever-changing world, digital innovation is essential. Especially, given the impact of COVID, we have compressed decades of technological progress into just a couple of months, and every organization can sense that. Most of our activities are now carried out online, from communication

Podcast marketing has always been fascinating to me, so I decided to share my learnings of launching and growing a B2B podcast as an acquisition channel. B2B Podcast Marketing in 2021Similar to newsletters, people like to speak of podcast fatigue as there are so many podcasts nowadays. Yet, I still

Earlier this year, Caroline Clark released a great 43 slides playbook on go-to-market strategy titled “Getting to Nirvana, on how to scale your go-to-market.” Caroline worked at Atlassian as one of the first go-to-market hires for their Jira Service Desk product. Basically, the playbook consolidates her learnings and views on