Market Opportunities and Entry Strategies in Southeast Asia

September 9, 2020 4:00 PM
(Jakarta Time, GMT+7)

We have invited some of the most influential leaders of professional services to held webinar about "Market Opportunities and Entry Strategies in SEA

Market Opportunities and Entry Strategies in Southeast Asia

About this Event

Located at the heart of the Asia-Pacific region and situated across major trade routes, today, Southeast Asia is one of the world's most exciting areas for doing business.

Just over a decade ago, four in five Southeast Asians had no Internet connectivity and limited access to the Internet. Today, people living in Southeast Asia are the most engaged mobile Internet users in the world. There are 360 million Internet users in the region, and 90% of them connect to the Internet primarily through their mobile phones. Steady development in technological adoption, foreign investment, and digital innovation accelerate the growth of the internet economy at an unprecedented pace. In 2019, the e-Conomy reached $100B, more than tripling in size over the last four years. By 2025, Google, Bain & Company, and Temasek, project that the internet economy will reach $300B!

Even today, amid global uncertainties centered around increasing protectionism from some of the most significant economic powers such as the US and China, Brexit, and the global pandemic, it seems like nothing can stop the growth of Southeast Asia.

Fast-growth markets like Vietnam, Indonesia, Thailand, the Philippines, as well as the region’s hub Singapore are at the forefront of that growth, attracting companies from all over the world to expand and benefiting from the opportunities presented by the large size of young population.

To illustrate the opportunities in Southeast Asia, we have assembled a panel discussion like no other, where we have invited some of the most influential leaders of professional services in the region.

Each person on the panel has helped more than 100 companies to expand to Southeast Asia, from the smallest startup to some of the largest MNCs on the planet.

A webinar designed for startups and SMBs expanding to Southeast Asia.

During the webinar we discussed::

- Industry trends & FDI
- Incorporation requirements like licensing, company structure options, and paid-up capital requirements
- Opportunities emerging through COVID-19
- Government support for new entrants/industry

Experts we heard from::

Trent Davis - Manager, International Business Advisory at Dezan Shira & Associates - As Manager of the firm’s Ho Chi Minh City International Business Advisory team Trent is responsible for guiding international clients through their market entry process into Vietnam and the wider ASEAN region. Trent has a wealth of experience working in Asia, having been based in Vietnam for more than 7 years. Prior to joining Dezan Shira & Associates, Trent worked for the Australian Trade and Investment Commission assisting Australian businesses to develop business in Vietnam, Cambodia, and Laos. His work included coordinating and implementing high-level Australia-Vietnam trade missions and pre-investment planning trips for private corporations, in addition to market research and consulting on market entry strategies and business matching in the market.

Vinod Kumar - Chief Growth Officer at Magna Praxis - has an overall 25 years of experience working in top tier multinational companies including Arthur Andersen, PwC and Ernst & Young. More recently, Vinod has been primarily helping MNCs across various industries not only to set up but also to optimize the business structures for their investments in Indonesia. He has a practical approach to problem-solving in both tax and legal matters in a country whose constant regulatory changes prove to be one of the biggest challenges for foreign investors in Indonesia.

Luca Bernardinetti - Chairman & CEO at Mahanakorn Partners Group - is the Chairman & CEO, Mahanakorn Partners Group. Additionally Luca is as an Advisor of the Public Debt Management Office of the Ministry of Finance of Thailand, Member of Thailand International Chamber of Commerce’s Commission on Banking Technique & Practices, Member of the Board of Directors of the Thai-Italian Chamber of Commerce, Chairman of the Business Economics Committee of the American Chamber of Commerce in Thailand (AmCham), and a guest lecturer and speaker at top ASEAN universities, such as Chulalongkorn University and the National University of Singapore.

Daniel Spencer - Head of BD & Partnerships (Singapore) at Sleek - is an ISO/IEC 17024 Certified Global Trade Professional with more than 10 years of success in client relationship management, international sales, and business development. Daniel leads the BD & Partnerships team at []( - the fastest growing digital corporate secretary in Singapore. Daniel's expertise is in helping businesses to start, grow, and scale in international markets.

Rocky Chan - Co-Founder and President at EnterPH - is a lawyer and business consultant who excels in corporate formation, immigration procedures, and client relations. Having started his career with some of the country’s top law firms and spending the last 7 years honing his craft in the field of foreign investment consultancy, Rocky has been involved in the success of over 200 multinational clients across a wide gamut of industries. Aside from sitting on the board of a wide range of companies, he advises clients on business formation requirements and proceedings, immigration policies, labor law, and human capital strategies and best practices, and has brokered a succession of fruitful business deals for them.

Your Greenhouse's Moderator:

Drew Calin - CEO of Greenhouse - Drew comes from Los Angeles, California, where he began his career in digital media and marketing more than 15 years ago. He`s worked with startups and enterprise organizations, having spent nearly a decade with LinkedIn in both the US and Asia. As CEO at Greenhouse, he looks after all strategic and operational facets of the company, with emphasis on team & talent, product development, and commercial growth.


Greenhouse is a technology platform, connecting you to the largest network of qualified incorporation service providers in Southeast Asia.